About Menarlo
A new kind of data group, built around specialist expertise.
Menarlo is a group of specialist audience-data businesses built around a simple idea: unique data becomes more valuable when it is responsibly structured, intelligently packaged and easy to activate.
Each company within Menarlo retains its own identity, expertise and data proposition while benefiting from shared infrastructure, commercial leadership and distribution capabilities.
Together, we create a stronger route between the organisations producing valuable data and the brands, agencies and platforms ready to use it..
Turning distinctive data into real commercial opportunity
From unique signals to scalable audience products.
Menarlo helps specialist data businesses develop, launch and grow within the digital advertising ecosystem. Our shared operating model combines data expertise, audience product development, activation and commercial management..
Distinctive data
Our portfolio is built around specialist data sources with clearly defined origins, use cases and audience value. This gives buyers access to differentiated insights beyond broad, general-purpose audience categories..
Built for activation
We transform valuable signals into clearly structured audience products that can be understood, selected and activated across the advertising platforms used by agencies and brands.
Designed to scale
Shared technology, distribution and commercial expertise help each Menarlo business enter new markets, expand platform availability and build sustainable revenue.
For data owners
Turn unique data into a scalable commercial product.
Your data may already contain valuable insights about consumers, businesses, interests or intent. Menarlo helps assess that opportunity, create market-ready audience products and develop a practical route to activation and revenue.
We work collaboratively from initial evaluation through product design, onboarding, distribution and ongoing commercial development.
For agencies, brands and platforms
Access specialist audiences with greater clarity.
Menarlo connects buyers with differentiated audience data from specialist providers. Clear product definitions, transparent methodologies and straightforward activation help teams identify the audiences that best fit their campaign objectives.
Our portfolio is designed to support audience discovery, targeting, custom segment development and cross-channel activation.
For Technology Partners
Access specialist audiences with greater clarity.
Menarlo connects buyers with differentiated audience data from specialist providers. Clear product definitions, transparent methodologies and straightforward activation help teams identify the audiences that best fit their campaign objectives.
Our portfolio is designed to support audience discovery, targeting, custom segment development and cross-channel activation.
Our Solutions
Audience data
Access specialist audience segments built from distinctive data sources and organised around clear consumer, business and behavioural use cases.
Audience development
Create audiences around specific campaign requirements, customer profiles, market opportunities or strategic briefs.
Onboarding and activation
Prepare data for onboarding and make audience products available through relevant marketplaces, platforms and activation environments.
Data monetisation
Turn underused datasets into structured commercial products with defined pricing, positioning, distribution and revenue strategies.
Marketplace distribution
Expand the availability of specialist audiences through the platforms and buying environments used by advertisers and agencies.
Commercial management
Support data businesses with sales strategy, platform relationships, buyer engagement, reporting and long-term commercial growth.
Have valuable data? Let’s give it a route to market.
Whether you own a distinctive dataset, need a custom audience or want to expand your platform’s data offering, Menarlo can help create the right commercial and activation strategy.
How Menarlo works
One group brings together specialist companies, shared capabilities and a common commitment to responsible, high-quality data products.
Let’s talk about data
Own a valuable dataset? Looking for specialist audiences? Interested in a platform or commercial partnership?
Tell us what you are working on and the Menarlo team will get in touch to explore the opportunity.